The rise of experiential marketing
Sponsored content: In the digital age, brands need to provide increasingly relevant and engaging experiences, writes LookLook’s Frances Spencer-Barton Content. A buzzword for marketing and a technique that has...
Things to know before brands endorse a celebrity
By Solabomi Okonkwo There is no doubt about the power of a ‘star’, the question is about how best to harness it for your brand? The use of a...
The 8 Worst Things You Can Do to Your Skin
Scary truth: You can wreak a lot of havoc on your own face. Scarier truth? You can even do it in the process of trying to improve the quality of your...
5 ways you’re killing your productivity and how to fix it
BY KATHLEEN WONGJUL 06, 2015 How diligently do you work each weekday? Americans waste a supposed $1.8 trillion in lost workplace productivity, according to The Washington Post. Factors in this...
Olamide unconsciously markets Lagos State gov’t
Social media has really made promotional campaigns easy, gone were the days when you do a lot of publicity off-line, printing posters, hand-bills or road shows. these days you...
The Best Things in Life Are Free, Except Marketing
The Flying Lizards released a song titled “Money (That’s What I Want).” You may not know if off the top of your head but you’ve heard the song, I’m sure....
Where Lies the Future of Marketing? Survey Says!
In our collective world of marketing, digital is the other shoe that’s dropped but hasn’t yet found the floor. Econsultancy’s insightful 2015 survey of digital trends finds that 43%...
Event Marketing Can Help You Supersize Your Sales
The retail world is an incredibly saturated market, with stores of all shapes and sizes competing head to head for sales. Retailers need to go above and beyond to...
Technology and experiential – a view from Australia
Rebecca Rynehart from TRO Australia discusses the impact the latest technology has on experiential marketers. In a world where humans now have a shorter attention span than a goldfish,...
The Rise of Experiential Events
Lucy Miller, managing director EMEA of Event Marketing Solutions (EMS), explores the reasons why many brands are relying on live experiences to engage with customers and leave a lasting...
