posts under Marketing category
The Best Things in Life Are Free, Except Marketing
The Flying Lizards released a song titled “Money (That’s What I Want).” You may not know if off the top of your head but you’ve heard the song, I’m sure....
Where Lies the Future of Marketing? Survey Says!
In our collective world of marketing, digital is the other shoe that’s dropped but hasn’t yet found the floor. Econsultancy’s insightful 2015 survey of digital trends finds that 43%...
Event Marketing Can Help You Supersize Your Sales
The retail world is an incredibly saturated market, with stores of all shapes and sizes competing head to head for sales. Retailers need to go above and beyond to...
The Rise of Experiential Events
Lucy Miller, managing director EMEA of Event Marketing Solutions (EMS), explores the reasons why many brands are relying on live experiences to engage with customers and leave a lasting...
Coca-cola strips its name off cans this Ramadan
Coca-cola is doing it again with its packaging – this time stripping its name off its Coke cans in the Middle East as part of a Ramadan-themed ad campaign....
