[youtube https://www.youtube.com/watch?v=UFcHzTDdUhU&w=560&h=315]

Guinness Nigeria Plc unveiled the largest drum whose measurement was put at 22ftx25ft. Though is meant to activate Guinness Orijin brand, the brand owner said that the Orijinal drum, a cultural icon, is an extension of the Orijin ideology of celebrating the African culture. The brand received the endorsement of some monarchs as the drink for Africans. The drum located at the National Art Theatre, Iganmu Lagos, distinctly stands at a vantage point.

Project Details

agency: En.core

client: Guinness

date: 2015